The holiday is just over two days.PlayerschoicebingoThe box office of May 1st has maintained high growth and has exceeded 900 million yuan.

According to Cat's Eye Professional Edition, as of 21:50 on May 2, the total box office (including pre-sale) of new May 1 films in 2024 reached 9. 5%.Playerschoicebingo.1.3 billion yuan. Among them, "peacekeeping and Anti-riot team", "the siege of Kowloon walled City" and "spending money at the end of the road" ranked among the top three at the box office.

In fact, the supply of films continues to increase and the rich types of films have become a bright spot in May 1 this year. A number of brokerages are optimistic about the performance of the May Day box office. On the whole, the recovery and development trend of the film industry in 2024 remains unchanged, and the film market still has room for sustained recovery and growth to become the mainstream view.

The film supply continues to increase.

According to Maoyan Professional Edition, a total of 8 key films will be released on May 1 in 2024, including "the siege of Kowloon walled City", "peacekeeping and Anti-riot team" and "Spies passing every Family Code".PlayerschoicebingoWhite, Hal's moving Castle, nothing that can't be solved by Hot Pot, the end of the money, the Journey through the Moon, the Pig Man movie Star Action. During the period, the types of films cover action, comedy, animation, love, suspense, crime and other types, which can meet the needs of different audiences.

Judging from the pre-sale at the box office, many films have been sold well in advance. Crime film "siege of Kowloon walled City" action blockbuster "peacekeeping Anti-riot team" and animated comedy "Spy Family Code: White" ranked among the top three at the box office, as of the evening of April 28. the pre-sale box office (including spot screening) of the three films were 56.46 million, 22.57 million and 22.51 million respectively.

Judging from the top three of the latest box office lists, "peacekeeping and Anti-riot teams" is China's first commercial action film focusing on overseas peacekeeping, co-starring Chinese actors Huang Jingyu and Wang Yibo, which tells the story of Chinese peacekeeping police at the request of the United Nations. the story of going to a foreign country to carry out peacekeeping missions, the film relies on a strong cast and a deeply rooted theme In the early stage of pre-sale, it attracted a large number of fans and viewers' attention and help.

It is reported that there are six main production companies of "peacekeeping and Anti-riot team", including listed companies Wanda Pictures and Jiecheng shares (300182), and five co-production companies, including listed company Huanrui Century (000892). Previously, Wanda Film (002739) said on the interactive platform that the company had cast the main control film "peacekeeping Anti-riot team" on May 1.

"besieged City of Kowloon" is a pure Hong Kong-style crime action film directed by Zheng Po Rui, best director of the Hong Kong Film Awards and starring powerful actors such as Louis Koo and Sammo Hung, which not only shows the unique charm of Hong Kong films. it was recently selected into the midnight screening unit of the Cannes Film Festival, adding to its international influence. Relevant companies of China Film (600977) and Hengdian Film and Television (603103) participated in the production and distribution of "the siege of Kowloon walled City".

"spending money at the end" is a comedy film directed and written by Wu Rina, starring Jia Bing, Tan Zhuo, Xiao Shenyang, Yu Yang and Dong Shu and produced by Yingda. The film tells the story of Jia Youwei, the protagonist who achieves nothing in middle age, is diagnosed with a brain tumor and has only 10 days to live, so he sells the old house that is rumored to be demolished, finds his little brother in the family home, and decides to enjoy it freely in the last ten days of his life, which leads to a series of hilarious stories. "spending money at the end of the Road" is mainly produced by four companies, including Chinese films.

It is worth mentioning that Alibaba Pictures is the listed company with the largest number of participants in May 1, covering four films. including the production and release of "peacekeeping and riot squad" and "Journey through the Moon", the production and joint release of "nothing that can't be solved by a Hot Pot", and the joint production of "the siege of Kowloon walled City".

The brokerage is optimistic about the May 1st box office.

According to Lighthouse Professional Edition, the total box office revenue of May 1 in 2023 is 15%.Playerschoicebingo.21 billion yuan, accounting for 2.77% of the total box office for the whole year, is the most important source of box office except the Spring Festival, Summer Holiday and National Day. On the eve of May Day this year, a number of brokerages looked forward to the May 1 box office and were generally optimistic about the performance of the schedule.

According to the Guotai Junan Securities Research report, the May 1 film is a long holiday period second only to the Spring Festival and National Day stalls, and cinemas have been able to earn an average of more than 300 million yuan a day in years of normal business since 2018. There are eight films scheduled for May 1 in 2024, of which "the siege of Kowloon walled City" and "nothing that can't be solved by Hot Pot" have been released in advance, with the former showing a total of more than 200000 screenings. "May 1 is suitable for the release of medium-sized films, most of which are expected to earn 300 million to 500 million yuan at the box office, but with the help of the schedule, the total box office of some high-quality films is expected to exceed 1 billion yuan, thus bringing excess revenue for the film participants."

Galaxy Securities believes that the film market continues to pick up and is optimistic about the performance of the box office. In view of the rich variety of films in 202451, the average pre-sale performance of several hot films, and a large number of animated films during the superimposed period, the type of film is more favored by the young audience of the new generation. May 1 in 2024 is expected to continue the warming trend of the film market, and the box office is expected to be in the range of 13-1.7 billion. "the inventory of domestic film manufacturers before the epidemic has been gradually cleared, the production and release of new films have progressed steadily, and the willingness of fans and audiences to watch movies has also gradually enhanced the joint efforts of both sides of supply and demand, and is optimistic about the market performance of the film market in the following year."

Wanlian Securities believes that the cinema film market has rebounded across the board in 2024, with an adequate supply of May 1 films, covering audiences with themes ranging from comedy, crime, suspense, daylight and other types, and box office performance is expected to be maintained. "it is predicted that the top three box offices in the May 1 period in 2024 are" peacekeeping and Anti-riot team "," siege of Kowloon walled City "and" Mobile Castle of Hal ". It is estimated that the total box office will reach 1.811 billion yuan."

Since 2023, there has been a strong recovery in the film market. It has not only achieved significant growth in key periods such as 2023 summer, 2024 New Year's Day, Spring Festival and Qingming Festival, but also set new box office records for the corresponding periods in Chinese film history. This is also an important background in which the May 1 box office is favored this year.

据国家电影局数据显示，2023年全国电影票房为549.15亿元，较2022年的300.67亿元实现大幅增长。全年观影人次达到12.99亿，同比增长82.7%，创下近四年来的新高。今年一季度，全国电影总票房163.56亿元（去年同期为158.59亿元，同比增长3.14%）；总人次为3.64亿（去年同期为3.37亿，同比增长8.15%）；国产影片票房为150.44亿元（去年同期为141.17亿元，同比增长6.57%），国产影片份额为91.97%（去年同期为89.02%）。